WOW! vs. Mercury Broadband

Maintained by:Carson WardData & methodology:Wes WardLast updated:{{date_modified_text}}June 2, 2026

Whether you’re researching WOW! vs. Mercury Broadband internet service at your current address, comparing internet options for potential locations, or just researching alternatives, this detailed comparison will help you understand which provider best suits you.

WOW!

Price: $40.00 - $105.00 / mo.
Speed: 10 - 5,000 Mbps
Internet Type: Cable, fiber, and DSL
Rating (Reviews): (25)
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Mercury Broadband

Price: $50.00 - $119.00 / mo.
Speed: 150 - 5,000 Mbps
Internet Type: Fixed wireless and fiber
Rating (Reviews): (3)
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WOW! and Mercury Broadband compete directly in approximately 2.45% of their service areas, with WOW! covering 5,135,482 people nationwide and Mercury Broadband serving 2,822,138. WOW! primarily delivers internet through a cable connection; Mercury Broadband specializes in fiber connections. Jump directly to specific sections using the links below, or continue reading for our comprehensive comparison of WOW! and Mercury Broadband's availability, speeds, pricing, and customer satisfaction.

Jump to: Availability | Speeds | Plans & Pricing | Customer Reviews | Fees

WOW! vs. Mercury Broadband | Pros & Cons

Pros:

Gigabit speeds available
Up-front month-to-month pricing
Wide range of plan options
No contracts required

Cons:

Limited service availability
Limited fiber availability
Installation fees apply

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Pros:

Fast upload speeds
Offers discounted intro pricing
Wide range of plan options
No contracts required

Cons:

Limited service availability
Limited fiber availability
Customers report speed issues

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WOW! vs. Mercury Broadband | Availability

WOW! and Mercury Broadband have distinct coverage footprints across the United States. Our interactive map shows exactly where each provider offers service and where they overlap, helping you understand your options.

Both Providers Available | WOW! Available | Mercury Broadband Available | No Coverage

WOW! currently offers internet service in 322 cities and 49 counties across 6 states, reaching approximately 5,135,482 residents. Their service area includes major markets like Detroit, MI; Tampa, FL; and Charleston, SC.

Mercury Broadband is prominent in the East North Central region with service to 1131 cities and 713 zip codes. With a Rural Coverage Ratio of 49, Mercury Broadband primarily serves urban areas, though still maintaining moderate rural availability.

Internet availability can vary significantly even within specific cities and zip codes. For the most accurate information about WOW! and Mercury Broadband at your location, use our address search tool:

WOW! vs. Mercury Broadband | Speeds & Technology

WOW! and Mercury Broadband utilize different network technologies to deliver internet service, resulting in varying speed capabilities across their service areas.

Across their service areas, WOW! primarily delivers internet through cable, available to 93.2% of their customers. They also offer fiber to 6.9% of their coverage area. Mercury Broadband relies on fiber technology, which comprises 1.4% of their network, with fixed wireless available in 99.7% of their service locations.

In terms of potential speeds across the country, WOW! offers higher overall speeds, with speeds for most covered areas averaging 1,433 Mbps compared to Mercury Broadband's average speed of 217 Mbps. When examining their overlapping service areas, WOW! delivers faster speeds in 100.00% of locations where both providers operate, similar speeds in 0.00%, and slower speeds in 0.00%.

The availability of each provider's fastest technology varies significantly by location. WOW!'s premium Fiber service reaches 6.9% of their coverage area. Meanwhile, Mercury Broadband's top-tier Fiber is available to 1.4% of their footprint. Even within the same technology type, speed offerings can vary based on local infrastructure investments.

WOW! vs. Mercury Broadband | Plans & Pricing

Below are the current internet plans and pricing details for WOW! and Mercury Broadband, sourced directly from FCC-mandated machine-readable broadband labels to ensure transparency and accuracy. We've included both promotional and standard rates for each provider to give you a complete picture of what you'll pay over time. Plan availability and exact pricing may vary by location.

WOW! Internet Plans & Pricing

Plan	Monthly Price	Typical Download Speed	Typical Upload Speed	Connection Type
Internet 200	$40.00	210 Mbps	10 Mbps	Fiber
Internet 300	$40.00	301 Mbps	22 Mbps	Fiber
Internet 600	$55.00	585 Mbps	41 Mbps	Fiber
Internet 1 Gig	$70.00	1,100 Mbps	51 Mbps	Fiber
Internet 1 Gig Symmetrical	$70.00	941 Mbps	936 Mbps	Fiber
Fiber 1Gbps	$80.00	1,060 Mbps	1,005 Mbps	Fiber
Internet 2 Gig	$105.00	2,207 Mbps	232 Mbps	Fiber

Note: These provider-reported typical speeds reflect plan-specific expectations, while speed metrics elsewhere on our site measure maximum available performance across areas.

WOW! Plans

Mercury Broadband Internet Plans & Pricing

Plan	Monthly Price	Typical Download Speed	Typical Upload Speed	Connection Type
Mercury Foundation	$50.00	25-30 Mbps	6-10 Mbps	Fixed Wireless
Mercury Essential	$55.00 ($65.00 after 12 months)	42-72 Mbps	8-20 Mbps	Fixed Wireless
100 Mbps	$79.00	100 Mbps	100 Mbps	Fiber
Mercury Enhanced	$70.00 ($80.00 after 12 months)	88-140 Mbps	8-20 Mbps	Fixed Wireless
500 Mbps	$89.00 ($99.00 after 12 months)	500 Mbps	500 Mbps	Fiber
1 Gig	$99.00 ($119.00 after 12 months)	1000 Mbps	1000 Mbps	Fiber

Note: These provider-reported typical speeds reflect plan-specific expectations, while speed metrics elsewhere on our site measure maximum available performance across areas.

Mercury Broadband Plans

Most households with 3-5 users need download speeds of at least 100 Mbps for smooth streaming, video conferencing, and everyday internet usage. Larger households or those with heavy users (gamers, 4K streamers, or remote workers) should consider plans with speeds of 300 Mbps or more for optimal performance.

Any prices listed are the base service rates and may not include additional charges such as equipment fees, installation costs, or other service-related expenses. For a comprehensive view of all potential charges, refer to our Fees & Details section below.

WOW! vs. Mercury Broadband | Customer Ratings & Reviews

Compare how real customers rate WOW! and Mercury Broadband based on our comprehensive database of verified customer reviews across all service types.

When comparing customer satisfaction, WOW! earns an overall rating of 3.04 / 5 stars from 25 customer reviews, while Mercury Broadband maintains a 3.33 / 5 rating from 3 reviews. Mercury Broadband outperforms WOW! by 0.29 points in overall satisfaction. WOW!'s best-rated service is their cable offering at 3.00 / 5 stars, compared to Mercury Broadband's highest-rated service, cable, at 2.00 / 5 stars.

WOW! Ratings & Reviews

Connection

Customer Rating

Fiber

Cable

DSL

Fixed Wireless

WOW! has an overall rating of 3.04 out of 5, with a total of 25 reviews and ratings across the United States. Their overall satisfaction score places them about on par with other internet providers nationwide.

Looking deeper into WOW!'s ratings, their cable service (88% of reviews) averages 3.00 / 5 stars, higher than their overall company rating. This similarity suggests that customers tend to have consistent experiences across their different service offerings, an important consideration for customers evaluating different service options from this provider.

For detailed reviews, visit our WOW! Internet Reviews page.

Mercury Broadband Ratings & Reviews

Connection

Customer Rating

Cable

Mercury Broadband has an overall rating of 3.33 out of 5, with a total of 3 reviews and ratings across the United States. Their overall satisfaction score places them about on par with other internet providers nationwide.

Looking deeper into Mercury Broadband's ratings, their cable service (33% of reviews) averages 2.00 / 5 stars, higher than their overall company rating. This difference suggests that customers have notably different experiences with their various service types, an important consideration for customers evaluating different service options from this provider.

For detailed reviews, visit our Mercury Broadband Internet Reviews page.

WOW! vs. Mercury Broadband | Fees & Details

Beyond advertised monthly rates, additional fees and service details significantly impact your total internet costs. The tables below outline equipment charges, installation fees, contract terms, data caps, and other important factors to consider when comparing these providers. Understanding these details helps you avoid unexpected costs and choose the plan that offers the best overall value.

WOW! Service

Fee

Paper Statement Fee

Professional Installation

99.00

Self-Installation Activation

10.00

Mercury Broadband Service

Fee

Activation Fee

$45

Equipment Rental Fee

When comparing internet providers, remember that advertised prices rarely tell the complete story. Equipment fees alone can add $10-15 per month to your bill, while installation charges, early termination fees, and data overage penalties can significantly increase your total cost of service. Consider these additional costs alongside monthly rates when determining which provider offers the better value for your specific needs.

WOW! vs. Mercury Broadband | Top Cities

WOW! serves 322 cities while Mercury Broadband is available in 1,131 cities nationwide. The tables below highlight their largest markets and areas where customers can choose between both providers.