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TDS vs. UpNet WI

Whether you’re researching TDS vs. UpNet WI internet service at your current address, comparing internet options for potential locations, or just researching alternatives, this detailed comparison will help you understand which provider best suits you.

TDS
Price: Unavailable, please see site for details
Speed: 10 - 8,000 Mbps
Internet Type: Fiber, cable, and DSL
Rating (Reviews): (37)

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UpNet WI
Price: $55.00 - $152.14 / mo.
Speed: 10 - 1,000 Mbps
Internet Type: Fixed wireless and fiber
Rating (Reviews): (0)

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TDS and UpNet WI compete directly in approximately 3.35% of their service areas, with TDS covering 3,658,334 people nationwide and UpNet WI serving 249,598. TDS primarily delivers internet through a fiber connection; UpNet WI specializes in fiber connections. Jump directly to specific sections using the links below, or continue reading for our comprehensive comparison of TDS and UpNet WI’s availability, speeds, pricing, and customer satisfaction.

Jump to: Availability | Speeds | Plans & Pricing | Customer Reviews | Fees

TDS vs. UpNet WI | Pros & Cons

TDS Logo

Pros:

  • Multi-gig speeds available
  • Offers discounted intro pricing
  • Wide range of plan options
  • Extensive fiber network

Cons:

  • Limited service availability
  • Customers report dissatisfaction with pricing
  • Installation fees apply

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UpNet WI Logo

Pros:

  • Up-front month-to-month pricing
  • No contracts required
  • Primarily fiber-based network
  • Unlimited data

Cons:

  • Limited service availability
  • Limited plan variety
  • Limited download speeds

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TDS vs. UpNet WI | Availability

TDS and UpNet WI have distinct coverage footprints across the United States. Our interactive map shows exactly where each provider offers service and where they overlap, helping you understand your options.

Both Providers Available | TDS Available | UpNet WI Available | No Coverage

TDS currently offers internet service in 1,933 cities and 297 counties across 31 states, reaching approximately 3,658,334 residents. Their service area includes major markets like Madison, WI; Nashville, TN; and Charlotte, NC. By comparison, UpNet WI serves 249,598 residents in 110 cities and 7 counties in 1 state, with a presence in population centers such as Madison, WI; Sun Prairie, WI; and Verona, WI.

TDS has particularly strong coverage nationwide, where they serve 0 cities and 0 zip codes. Their Rural Coverage Ratio of 30 indicates they primarily serves urban areas, though still maintaining moderate rural availability..

UpNet WI is prominent in State with service to 0 cities and 0 zip codes. With a Rural Coverage Ratio of 32, UpNet WI primarily serves urban areas, though still maintaining moderate rural availability.

Internet availability can vary significantly even within specific cities and zip codes. For the most accurate information about TDS and UpNet WI at your location, use our address search tool:

TDS vs. UpNet WI | Speeds & Technology

TDS and UpNet WI utilize different network technologies to deliver internet service, resulting in varying speed capabilities across their service areas.

Across their service areas, TDS primarily delivers internet through fiber, available to 0.0% of their customers. They also offer cable to less than 1% of their coverage area. UpNet WI relies on fiber technology, which comprises 0.0% of their network, with fixed wireless available in less than 1% of their service locations.

In terms of potential speeds across the country, TDS offers higher overall speeds, with speeds for most covered areas averaging 3,704 Mbps compared to UpNet WI’s average speed of 68 Mbps. When examining their overlapping service areas, TDS delivers faster speeds in 95.38% of locations where both providers operate, similar speeds in 0.00%, and slower speeds in 4.62%.

The availability of each provider’s fastest technology varies significantly by location. TDS’s premium Fiber service reaches 69.8% of their coverage area. Meanwhile, UpNet WI’s top-tier Fiber is available to 1.1% of their footprint. Even within the same technology type, speed offerings can vary based on local infrastructure investments.

TDS vs. UpNet WI | Plans & Pricing

Below are the current internet plans and pricing details for TDS and UpNet WI, drawn from our independently maintained pricing database. The source and verification date for each provider's plans are noted beneath the table.

Provider representatives can send plan or pricing updates through our contact page; verified changes publish shortly after review.

TDS Internet Plans & Pricing

PlanMonthly PriceTypical Download SpeedTypical Upload SpeedConnection Type
100M Fiber Internet$74.99100 Mbps100 MbpsFiber
300M Fiber Internet$74.99300 Mbps300 MbpsFiber
1 Gig Fiber Internet$74.991000 Mbps1000 MbpsFiber
2 Gig Fiber Internet$94.992000 Mbps2000 MbpsFiber
5 Gig Fiber Internet$124.995000 Mbps5000 MbpsFiber
8 Gig Fiber Internet$224.998000 Mbps8000 MbpsFiber

Sourced directly from TDS's FCC-mandated machine-readable broadband label data, last verified June 2026. These provider-reported typical speeds reflect plan-specific expectations, while speed metrics elsewhere on our site measure maximum available performance across areas. Pricing is subject to change and may not be available in all areas.

TDS Plans

UpNet WI Internet Plans & Pricing

PlanMonthly PriceTypical Download SpeedTypical Upload SpeedConnection Type
Lifetime 300$55.00300 Mbps100 MbpsFiber
Basic$67.7420 Mbps10 MbpsFixed Wireless
Lifetime 500$75.00500 Mbps200 MbpsFiber
Extreme$88.8440 Mbps10 MbpsFixed Wireless
Power$120.4960 Mbps20 MbpsFixed Wireless
Super$152.14100 Mbps30 MbpsFixed Wireless

Sourced from pricing published on UpNet WI's official website, last verified June 2026. These provider-reported typical speeds reflect plan-specific expectations, while speed metrics elsewhere on our site measure maximum available performance across areas. Pricing is subject to change and may not be available in all areas.

UpNet WI Plans

Most households with 3-5 users need download speeds of at least 100 Mbps for smooth streaming, video conferencing, and everyday internet usage. Larger households or those with heavy users (gamers, 4K streamers, or remote workers) should consider plans with speeds of 300 Mbps or more for optimal performance.

Any prices listed are the base service rates and may not include additional charges such as equipment fees, installation costs, or other service-related expenses. For a comprehensive view of all potential charges, refer to our Fees & Details section below.

TDS vs. UpNet WI | Customer Ratings & Reviews

Compare how real customers rate TDS and UpNet WI based on our comprehensive database of verified customer reviews across all service types.

TDS Ratings & Reviews

Connection

Customer Rating

Fiber

Fiber: 3.53 of 5 stars

(15)

Cable

Cable: 2.73 of 5 stars

(15)

DSL

DSL: 3.00 of 5 stars

(7)

TDS has an overall rating of 3.05 out of 5, with a total of 38 reviews and ratings across the United States. Their overall satisfaction score places them about on par with other internet providers nationwide.

Looking deeper into TDS’s ratings, their Fiber service (39% of reviews) averages 3.53 / 5 stars, lower than their overall company rating. This similarity suggests that customers tend to have consistent experiences across their different service offerings, an important consideration for customers evaluating different service options from this provider.

For detailed reviews, visit our TDS Internet Reviews page.

TDS vs. UpNet WI | Fees & Details

Beyond advertised monthly rates, additional fees and service details significantly impact your total internet costs. The tables below outline equipment charges, installation fees, contract terms, data caps, and other important factors to consider when comparing these providers. Understanding these details helps you avoid unexpected costs and choose the plan that offers the best overall value.

TDS Service

Fee

Not Provided by TDS

UpNet WI Service

Fee

Not Provided by UpNet WI

Fees vary by plan and location. The fees shown apply to most plans; check with the provider for costs specific to your plan.

When comparing internet providers, remember that advertised prices rarely tell the complete story. Equipment fees alone can add $10-15 per month to your bill, while installation charges, early termination fees, and data overage penalties can significantly increase your total cost of service. Consider these additional costs alongside monthly rates when determining which provider offers the better value for your specific needs.

TDS vs. UpNet WI | Top Cities

TDS serves 1,933 cities while UpNet WI is available in 110 cities nationwide. The tables below highlight their largest markets and areas where customers can choose between both providers.

TDS Cities

Madison, WI
  • Availability: 42.57%
  • Avg. Download Speed: 3,504 Mbps
Nashville, TN
  • Availability: 6.49%
  • Avg. Download Speed: 2,093 Mbps
Charlotte, NC
  • Availability: 4.86%
  • Avg. Download Speed: 2,729 Mbps
Boise, ID
  • Availability: 16.11%
  • Avg. Download Speed: 7,998 Mbps
Bend, OR
  • Availability: 95.02%
  • Avg. Download Speed: 1,000 Mbps

Overlapping Cities

Madison, WI
  • TDS Avg. Speed: 3,504 Mbps
  • UpNet WI Avg. Speed: 61 Mbps
Sun Prairie, WI
  • TDS Avg. Speed: 7,923 Mbps
  • UpNet WI Avg. Speed: 62 Mbps
Verona, WI
  • TDS Avg. Speed: 2,247 Mbps
  • UpNet WI Avg. Speed: 55 Mbps
Cottage Grove, WI
  • TDS Avg. Speed: 8,000 Mbps
  • UpNet WI Avg. Speed: 80 Mbps
DeForest, WI
  • TDS Avg. Speed: 1,338 Mbps
  • UpNet WI Avg. Speed: 52 Mbps

UpNet WI Cities

Madison, WI
  • Availability: 30.21%
  • Avg. Download Speed: 70 Mbps
Sun Prairie, WI
  • Availability: 49.32%
  • Avg. Download Speed: 78 Mbps
Verona, WI
  • Availability: 66.91%
  • Avg. Download Speed: 55 Mbps
Fitchburg, WI
  • Availability: 46.06%
  • Avg. Download Speed: 53 Mbps
Stoughton, WI
  • Availability: 63.30%
  • Avg. Download Speed: 140 Mbps