Which is better, Verizon or Zito?

Zito is faster and cheaper to start where you can get it, but Verizon reaches 408 times as many people, so at most addresses Verizon is the one on offer (and it is better rated). Where both are offered (about 535,875 people), Zito has the faster top speed for 91% of homes.

FasterZitoFaster for 91% of homes where both are offered.

Cheaper to startZitoFrom $29.95 a month, vs $49.99.

Better ratedVerizon3.8 of 5 from 802 reviews, vs 1.8 from 27.

Available to more peopleVerizon282.2 million people in 49 states, vs 692,255 in 22 states.

Verizon
Price: $49.99 - $119.99 / mo.
Speed: 25 - 2,300 Mbps
Internet Type: Fixed wireless and fiber
Rating (Reviews): (772)
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Zito
Price: $29.95 - $50.00 / mo.
Speed: 100 - 1,000 Mbps
Internet Type: Cable and fiber
Rating (Reviews): (26)
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Verizon vs. Zito at a glance

Measure	Verizon	Zito
Available to	282.2 million people in 49 states	692,255 people in 22 states
Main technology	Fixed wireless 93%, fiber 15%	Cable 91%, fiber 40%
Top download speed filed with the FCC	2,300 Mbps	1,000 Mbps
Fastest plan we list	5,000 Mbps down, 5,000 Mbps up	1,000 Mbps down, 1,000 Mbps up
Starting price	$49.99 a month	$29.95 a month
Cheapest plan, first 2 years	$1,200 (300 Mbps plan)	$719 (100 Mbps plan)
Customer rating	3.8 of 5 (802 reviews)	1.8 of 5 (27 reviews)
Rated for speed	4.0 of 5	2.4 of 5
Rated for price	3.5 of 5	2.4 of 5
Where both are offered	About 535,875 people (77% of Zito's area); Zito is faster for 91% of them, the same top speed for 0.4%

Coverage and top speeds: FCC filings; plans and prices: our pricing table; ratings: verified customer reviews on ISP Reports. Check your address for what is offered at your home.

Where Verizon and Zito are available

Verizon and Zito have distinct coverage footprints across the United States. Our interactive map shows exactly where each provider offers service and where they overlap, helping you understand your options.

Verizon currently offers internet service in 41,951 cities and 2,829 counties across 49 states, reaching approximately 282,939,228 residents. Their service area includes major markets like New York, NY; Los Angeles, CA; and Chicago, IL. By comparison, Zito serves 695,283 residents in 612 cities and 105 counties in 22 states, with a presence in population centers such as Harrisburg, PA; Cleveland, OH; and Ocala, FL.

Each provider’s own page has its full coverage map, county by county: Verizon coverage map and Zito coverage map.

Availability changes from one street to the next. Check your address to see whether Verizon, Zito or both are offered at your home.

Verizon vs. Zito Speeds and Technology

Verizon and Zito utilize different network technologies to deliver internet service, resulting in varying speed capabilities across their service areas.

In terms of potential speeds across the country, Zito offers higher overall speeds, with speeds for most covered areas averaging 929 Mbps compared to Verizon’s average speed of 499 Mbps.

The availability of each provider’s fastest technology varies significantly by location. Verizon’s premium Fiber service reaches 14.7% of their coverage area. Meanwhile, Zito’s top-tier Fiber is available to 39.6% of their footprint. Even within the same technology type, speed offerings can vary based on local infrastructure investments.

Verizon vs. Zito Plans and Prices

Below are the current internet plans and pricing details for Verizon and Zito, drawn from our independently maintained pricing database. The source and verification date for each provider's plans are noted beneath the table.

Provider representatives can send plan or pricing updates through our contact page; verified changes publish shortly after review.

Most households with 3-5 users need download speeds of at least 100 Mbps for smooth streaming, video conferencing, and everyday internet usage. Larger households or those with heavy users (gamers, 4K streamers, or remote workers) should consider plans with speeds of 300 Mbps or more for optimal performance.

Any prices listed are the base service rates and may not include additional charges such as equipment fees, installation costs, or other service-related expenses. For a comprehensive view of all potential charges, refer to our Fees & Details section below.

Verizon vs. Zito Customer Ratings and Reviews

Compare how real customers rate Verizon and Zito based on our comprehensive database of verified customer reviews across all service types.

When comparing customer satisfaction, Verizon earns an overall rating of 3.77 / 5 stars from 815 customer reviews, while Zito maintains a 1.78 / 5 rating from 27 reviews. Verizon outperforms Zito by 2.0 points in overall satisfaction. Verizon’s best-rated service is their Fiber offering at 3.87 / 5 stars, compared to Zito’s highest-rated service, Fiber, at 3.17 / 5 stars.

Fees vary by plan and location. The fees shown apply to most plans; check with the provider for costs specific to your plan.

When comparing internet providers, remember that advertised prices rarely tell the complete story. Equipment fees alone can add $10-15 per month to your bill, while installation charges, early termination fees, and data overage penalties can significantly increase your total cost of service. Consider these additional costs alongside monthly rates when determining which provider offers the better value for your specific needs.

Verizon vs. Zito Pros and Cons

Verizon

From 455 written customer reviews on ISP Reports and our plan data.

Pros

• Fast speeds: praised in 205 of 455 written reviews (61 call it slow). "overall speeds are fast"
• Reliable connection: praised in 189 of 455 written reviews (58 report outages). "My provider gives me reliable service"
• Good value: praised in 137 of 455 written reviews (95 call it overpriced). "the robust performance and stability make it well worth the investment"

Cons

• Bills that go up: a complaint in 30 of 455 written reviews. "It goes up every year"

Zito

From 25 written customer reviews on ISP Reports and our plan data.

Pros

• Faster where both are offered: the faster top speed for 91% of those homes.
• Cheaper to start: $29.95 a month, vs $49.99 from Verizon.

Cons

• Outages and drops: a complaint in 21 of 25 written reviews. "Frequent connection drops occur throughout the entire day"
• Poor customer service: a complaint in 10 of 25 written reviews. "Zito has the worst customer service I have ever experienced"
• Billing errors: a complaint in 6 of 25 written reviews. "you never receive it on the billing"

Verizon vs. Zito Top Cities

Verizon serves 41,951 cities while Zito is available in 612 cities nationwide. The tables below highlight their largest markets and areas where customers can choose between both providers.